Where is Provocateur wine bar in Mexico City?

Provocateur is at Guadalajara 21, Colonia Roma Norte, Cuauhtémoc, Mexico City 06700. It sits on a quiet residential stretch of Calle Guadalajara, a few minutes on foot from Metro Sevilla on Line 1 and from Avenida Álvaro Obregón. The listed phone number is +52 55 6199 7968.

What are Provocateur's opening hours?

Provocateur opens Tuesday and Wednesday from 12:00 to 23:00, Thursday to Saturday from 12:00 to midnight, and Sunday from 13:00 to 20:00. It is closed on Mondays. Hours at small Roma Norte bars do shift, so check the Instagram account @provocateurwinebar before a late visit.

How much does an evening at Provocateur cost?

Provocateur is a mid-range spend for Roma Norte. Time Out México puts the bar in the 300 to 600 peso band per person, roughly 16 to 32 USD, for wine by the glass plus something to eat. Bottles cover a wide range, and prices move, so ask for the current list when you sit down.

Do I need a reservation at Provocateur?

The room is small, so a reservation is the safer choice on Thursday, Friday and Saturday evenings. Provocateur takes bookings through OpenTable and by phone at +52 55 6199 7968. Weekday afternoons and early evenings are usually fine as a walk-in, including a seat at the bar.

Who owns Provocateur?

Provocateur was created by Sophie Avernin, a Mexico City sommelier with close to three decades in the wine trade who also directs the importer Grandes Viñedos. She describes the bar as a place to approach wine playfully rather than reverently, which is where the name comes from.

Can you buy bottles to take home from Provocateur?

Yes. Provocateur is a winebar and tienda, meaning the shelves are the list. Avernin has said the price is the same whether you drink the bottle at the table or carry it out, so there is no separate corkage or restaurant markup on a shelf bottle. Staff will open and pour whatever you pick.

Does Provocateur serve Mexican wine?

Yes. The list covers both Mexican and international bottles, with a lean towards biodynamic and low intervention producers alongside more classic ones. More than twenty wines are poured by the glass at any time, which makes it a practical place to taste Mexican labels next to French and Spanish ones.

What food does Provocateur serve?

Provocateur serves tapas and small plates rather than full meals: cheese and charcuterie boards plus dishes Avernin has adapted from her travels in Vietnam, Turkey, China and France. A house signature is Ay, qué huevos, a soft-cooked egg on brioche with melted cheese and ham. Come for snacks with wine, not for dinner.

Provocateur Mexico City: wine bar hours, prices, booking

The cute little wine bar with an enormous curated list of international & Mexican wines, by the glass or bottle, plus cheese plates and tapas.

A small wine bar and retail shop on Calle Guadalajara with more than twenty wines by the glass, over sixty labels on the shelf and tapas drawn from the owner's travels. Here is how the list works, what it costs, the hours, how to book and how to get there.

What Provocateur is

Provocateur, listed in full as Provocateur Winebar & Tienda, is a small wine bar and bottle shop at Guadalajara 21 in Colonia Roma Norte, Mexico City. It opened in late 2023 on a residential block a few streets from Avenida Álvaro Obregón, and it works as two things at once: a shop whose shelves you browse, and a bar where whatever you pull off those shelves gets opened at your table.

The room is deliberately plain. Bottles on open racks are most of the decoration, there is one main bar, and a handful of small tables sit by the windows looking onto the street, with a patio for people watching outside. It is a wine bar without a cellar list, a jacket rule or a hushed tone.

The list is the reason to come. More than twenty wines are open by the glass at any given time and more than sixty labels stand on the shelves for the bottle, split between Mexican and international producers. Food is tapas scale: cheese plates, charcuterie and small dishes from several cuisines, made to be eaten with a glass rather than to be a meal.

Who is behind it

Provocateur is the project of Sophie Avernin, a Mexico City sommelier with close to thirty years in wine who also directs the importer Grandes Viñedos and has spent much of her career pushing wine culture in a country where beer, tequila and mezcal dominate the drinking.

Her stated idea for the bar is to treat wine mischievously rather than solemnly, which is where the name comes from. In practice that shows in two decisions. The first is the pricing: Avernin has said that a bottle costs the same whether you drink it at the table or take it home, so the shop margin and the bar margin are the same one. The second is the food, which is not a Spanish or French tapas canon but a personal set of dishes picked up in Vietnam, Turkey, China and France.

There is a printed list, but the shelves are the real menu. You can drink by the glass from the open bottles, or choose any bottle in the room and have it opened.

By the glass: more than twenty wines open at a time, rotated regularly. Ask the staff what is open that day rather than working from a fixed page.
By the bottle: more than sixty labels on the shelves, Mexican and international, with a leaning towards biodynamic and low intervention winemaking alongside conventional producers.
To take away: the same bottles at the same price, which is the point of the tienda half of the name.
Tastings: Avernin has run monthly guided tastings, priced around 300 pesos for four wines with places limited to about 25 people. Ask at the bar or follow the Instagram account for dates.

What to order

When I filmed there in June 2026, the draw was the size of the curated list relative to the size of the room, with international and Mexican wines available either by the glass or the bottle, plus cheese plates and tapas to go with them. If you want the house dish, order Ay, qué huevos, a soft-cooked egg served on brioche with melted cheese and ham. Otherwise, a cheese and charcuterie board plus two contrasting glasses is the standard way people use the place, and the staff are used to being asked to pick the second glass for you.

What it costs

Prices are in Mexican pesos and move with the list, since stock rotates.

Item	Price
Typical spend per person, wine and a plate	300 to 600 MXN, about 16 to 32 USD
Bottle to drink in	Same as the shelf price to take away
Guided tasting, four wines	About 300 MXN

Time Out México places Provocateur in the 300 to 600 peso range per person, which puts it in the middle of the Roma Norte drinking bracket: more than a cantina, less than a tasting menu restaurant’s pairing. The no-markup bottle policy is where the value sits, so if you are two or more people, a bottle off the shelf usually beats four glasses.

How to book

A reservation is worth making for Thursday to Saturday evenings, when the bar and the window tables fill with the Roma Norte crowd.

OpenTable: search for Provocateur Winebar & Tienda, Ciudad de México.
Phone or WhatsApp: +52 55 6199 7968.
Instagram: @provocateurwinebar, which is also where tastings and special pours are announced.

Weekday afternoons are relaxed and a walk-in seat at the bar is usually available. The bar is closed on Mondays, and Sunday service ends early, at 20:00.

Getting there

Address: Guadalajara 21, Colonia Roma Norte, Cuauhtémoc, Mexico City 06700.
Neighbourhood: the western edge of Roma Norte, close to the Roma and Condesa boundary.
Metro: Sevilla on Line 1 is the closest station, a walk of five to ten minutes. Insurgentes on Line 1 and the Metrobús on Avenida Insurgentes are also within walking distance.
On foot: about five minutes from the Álvaro Obregón restaurant strip and about ten from Plaza Río de Janeiro.
Parking: street parking only, and it is metered and busy in the evening. A taxi or ride hail is easier.

Before you go

Ask what is open. The by-the-glass selection changes, and the staff pour tastes when you are choosing. This is the fastest way to find Mexican producers you cannot buy at home.
Buy the bottle, not the glasses. Because shelf price equals table price, two people ordering a bottle usually pay less than the same wine by the glass.
It is a snacks bar, not a dinner restaurant. Plan on cheese, charcuterie and tapas. Eat properly before or after if you want a full meal.
Dogs are welcome and the patio is the spot for them.
Go early if you want quiet. The window tables and the patio are the good seats, and they are taken first from about 19:00 on weekends.
Pair it with dinner nearby. Voraz in Roma Sur is a short ride away for shared plates afterwards, and URSO is walkable in the other direction.
Check the hours before you go. The hours on this page come from the venue’s public listings, which drift, so confirm on Google Maps or the venue’s own channels before a special trip.

Watch the visit

The reel above is the short version of the room and the list at Provocateur. For the rest of the city, open my map or browse the Mexico City recommendations.