Fiamma

What Fiamma is

Fiamma is an Italian restaurant built around grigliata, the Italian tradition of cooking over coals and sharing plates in the middle of the table. The first branch opened in 2023 on Avenida San Jerónimo in the Pedregal area of southern Mexico City. The second, the one in the video above, opened in late 2025 on the second floor of Paseo de la Reforma 390 in Colonia Juárez, the residential tower now called JOSEFA by Urbanista, above the Alma 390 food hall. When I filmed in June 2026 it was still new on the avenue.

The Reforma dining room is designed by Kristhen Ibarrola Design and uses patterned ceramic floors instead of walls to divide the space into smaller zones. There is an interior room and a covered terrace with a skylight, hanging plants, warm wood and an olive tree. An open bar runs along one side where the cocktails and the pizzas are made, so you can watch the pizzaiolo stretch dough and work the wood-fired oven from your table. The room also has a large screen that the restaurant switches on for major tournaments, and during the 2026 World Cup the whole space was hung with international flags.

Fiamma is best known in Mexico because it is the restaurant of actor Vadhir Derbez, which made it a social media subject long before most people had eaten there. It holds no Michelin Guide listing or major award as of September 2026.

Who is behind it

Vadhir Derbez, actor and singer and son of comedian Eugenio Derbez, opened Fiamma as his first restaurant with three partners: Emilio Huerta, Jan Tusan and Augusto Suárez. The kitchen is run by corporate chef Abel Hernández, who has more than twenty years of experience and also operates the rooftop restaurant at Selina in San Miguel de Allende. Derbez announced the Reforma opening on his own TikTok in October 2025, and the branch was serving by December 2025.

How the menu works

The menu is à la carte and follows the classic Italian order: antipasti, primi piatti (pastas, risottos and salads), contorni (sides), pizza, secondi piatti (grilled meats, roast chicken and fish) and dolci. Sharing is the intended format; the grilled mains and the bistecca alla Fiorentina are portioned for the table. Pasta is made in house and the pizzas come out of the wood-fired oven at the bar.

Dishes that appear in every press report on the Reforma branch:

• Arancini with a spicy tomato jam, lemon zest and honey.
• Kampachi crudo with a citrus vinaigrette.
• Grilled romaine with anchovy dressing and prosciutto chips.
• Ravioli filled with braised beef ragù.
• Risotto barbabietola with beetroot, gorgonzola and pistachio.
• Pizza with meatballs, pizza with prosciutto and burrata, and the truffle pizza.
• Bistecca alla Fiorentina, the largest plate on the menu, for two or three.
• Espresso martini from the bar, and tiramisu or gelato to finish.

Vegetarians have the roasted cauliflower, the grilled vegetable and asparagus sides, the beetroot risotto, the margherita and quattro formaggi pizzas and most of the salads. Gluten-free pasta is not advertised, so ask when you book.

What I ate

I did not film this visit course by course, so I will keep it to what I noted on the night: an Italian menu I enjoyed, a huge pizza oven, a very decorated dining room with the big screen and flags for the World Cup, and attentive service. The reel shows the room and the oven rather than a full meal, so treat the dish list above as the guide to ordering.

What it costs

Prices below are from the menu published by Mexican press in November 2025, when the Reforma branch opened. They move, so treat them as a guide.

Item	Price
Arancini	60 MXN, about 3 USD
Kampachi crudo	365 MXN, about 19 USD
Pizza margherita	285 MXN, about 15 USD
Truffle pizza	470 MXN, about 25 USD
Risotto Milanese	410 MXN, about 22 USD
Roast chicken	385 MXN, about 20 USD
Bistecca alla Fiorentina (to share)	1,600 MXN, about 85 USD
Gelato	135 MXN, about 7 USD

El Financiero reported that a light meal starts at around 400 MXN per person, and El Heraldo de México estimated 1,000 to 2,000 MXN per person, roughly 55 to 105 USD, for a full dinner with a drink, starter, main and dessert. A pizza and a glass of wine keep it at the lower end; the bistecca and cocktails push it to the top.

How to book

Fiamma says reservations are required, and on match days and weekend evenings the Reforma branch fills.

• OpenTable: search for Fiamma Reforma, Ciudad de México.
• Phone: +52 55 3596 7878 (Reforma) or +52 56 1129 2154 (Pedregal).
• Email: reservaciones@fiamma.mx.
• Groups: up to 20 people, subject to availability.

Opening hours for the Reforma branch were not published on the restaurant’s site or booking page when this was written. The Pedregal branch lists 13:30 to 23:00 Monday to Wednesday, 13:30 to 01:30 Thursday and Friday and 13:30 to 19:00 on Sunday, so expect a similar lunch-to-late pattern and confirm by phone, especially for Sunday.

Getting there

• Address: Avenida Paseo de la Reforma 390, Colonia Juárez, 06600 Cuauhtémoc, Mexico City. Second floor.
• Landmarks: the building sits on the south side of Reforma between the Ángel de la Independencia and the Diana Cazadora fountain, about five minutes on foot from either.
• Metro: Sevilla (Line 1), around ten minutes on foot. Insurgentes (Line 1) is a little further.
• Metrobús: Line 7 runs along Reforma; get off near the Ángel.
• Taxi or ride app: drop-off at the Reforma entrance of Alma 390, then take the stairs or lift to the second floor.
• Parking: the building has valet at the entrance on busy nights; street parking on Reforma itself is not practical.
• Same building: Rekō, the Asian and Mexican restaurant with DJ sets, is on the same floor of the same tower, and the ground floor is the Alma 390 food hall with Kleins, Tacos Domingo and Loretta.

Before you go

• Match days are a different restaurant. During the 2026 World Cup the screen, flags and crowd turned the room into a sports venue. If you want a quiet dinner, check the fixtures first.
• Dress code is smart casual. Reforma office crowd at lunch, dressed-up groups at dinner.
• Ask for the terrace. The covered terrace under the skylight is the brighter part of the room and the one with the Reforma view.
• Cards are accepted. Tipping of 10 to 15 percent is the norm in Mexico City restaurants.
• Kids are fine. Pizza, pasta and gelato make it an easy family lunch, and the room is loud enough that nobody minds.
• Pair it with the neighbourhood. Colonia Juárez has the best café density in the city; my La Valiente and HUMO visits are both within a fifteen-minute walk.
• Check the hours before you go. The hours on this page come from the venue’s public listings, which drift, so confirm on Google Maps or the venue’s own channels before a special trip.

Watch the visit

The reel above is the room, the oven and the World Cup crowd on the night I filmed. For every place I have covered in the city, open my Mexico City map or browse the Mexico City recommendations.